VividQ raises $15 million making science fiction reality with its computer-generated holography
UK-based VividQ, a next generation deeptech startup which is powering a display with computer generated holography, has closed a $15 million in a Series A led by UTokyo IPC. Foresight Williams Technology, Miyako Capital, APEX Ventures and R42 Group VC are also joining the round with existing investors University of Tokyo Edge Capital, Sure Valley Ventures and Essex Innovation seeing participation too. The funding will be mainly used to scale VividQ’s technology.
Founded in 2017, the startup is comprised of a 36 member team, and it paving the way for the next generation in digital displays, computer-generated holography. VividQ’s software computes complex patterns that allows to directly engineer light, creating three-dimensional holographic projections. These projections possess the same visual depth cues as real objects, so they integrate seamlessly into the real world.
Most importantly the company has developed a way to make every screen on the planet capable of creating 3D holographic projections in mid-air. That’s right, its not science fiction anymore. They are aiming this technology at Automotive HUD, head-mounted displays (HMDs), and smart glasses with a Computer-Generated Holography that projects “actual 3D images with true depth of field, making displays more natural and immersive for users.”
Darran Milne, co-founder and CEO of VividQ, explained: “Scenes we know from films, from Iron Man to Star Trek, are becoming closer to reality than ever. At VividQ, we are on a mission to bring holographic displays to the world for the first time. Our solutions help bring innovative display products to the automotive industry, improve AR experiences, and soon will change how we interact with personal devices, such as laptops and mobiles.”
He also added: “When we say holograms, what we mean is a hologram is essentially an instruction set that tells light how to behave. We compute that effect algorithmically and then present that to the eye, so it’s indistinguishable from a real object. It’s entirely natural as well. Your brain and your visual system are unable to distinguish it from something real because you’re literally giving your eyes the same information that reality does, so there’s no trickery in the normal sense,”
Source: TechCrunch “VividQ, which has raised $15M, says it can turn normal screens into holographic displays”