Ometria lands $40 million for its marketing automation platform
London-based customer data and marketing startup Ometria, has raised $40 million in a Series C funding round led by InfraVia Growth. Existing investors Octopus Ventures, Sonae IM, Summit Action, Adjuvo and Columbia Lake Partners have also joined the round. The company has raised a total of $75 million since its inception.
Founded in 2013 by four serial entrepreneurs, with combined experience in ecommerce, computer science, mathematics and SaaS, the platform is used by top retailers in the UK, Europe and across the world, with a mission to build the brain that powers all communication between retailers and their customers. Omertia offers a combination of data unification and AI powered customer insight of a CDP with a cross-channel marketing orchestration platform, letting retail marketers easily and efficiently create experiences their customers love across email, mobile, on-site, social, direct mail and more.
“The cause of this customer experience gap lies in their tech stack: namely a chasm between where customer data sits and where marketers create and send marketing messages. The Ometria platform is built to close this gap: it gives marketers the customer data they need, and the means of directly turning this data into the amazing marketing experiences we know they strive to create.” explained Ometria’s CEO Ivan Mazour.
Guillaume Santamaria, partner at InfraVia Capital Partners, said: “Successful commerce now hinges completely on the ability for brands to differentiate through building superior customer experiences, and Ometria provides the solution for achieving this.”
The company plans to use the capital to further develop its AI-based marketing optimisation offer, primarily by tripling the headcount in the product and engineering team.
Source: Ometria “Some exciting news about the next phase of Ometria’s journey”