OnePulse, a consumer insights platform making market research more engaging for brands and consumers, has raised £2 million in a funding round to further expand globally. The founding round was led by Blackfinch and Nexus Investments.
OnePulse has already built their branded community and established its general consumer community thus giving businesses those ways to engage with consumers in real-time more effective and inexpensively. By conducting market surveys of three questions at a time getting honest and at the same time representative feedback as well as giving brands the opportunity to ask follow-up questions too. On the other hand, consumers can be rewarded through the app’s interactive gamification and by financially compensated for their opinions.
CEO of OnePulse Mike Billingsley added “There are few things as powerful as insight in the room at all times and with OnePulse, businesses no longer have to rely on gut feelings or out-of-date assumptions to make daily decisions with confidence.”
The company which was founded in 2013, already operates in UK and US, while the platform can be accessed in China, India, Australia, Canada, Kenya and several other European countries. OnePulse is also planning to use the funding to make the platform accessible in Russia, Mexico, Brazil, Netherlands, Belgium, Poland and Ireland. Among their clients are Coca-Cola, TikTok, Marks&Spencer, Boohoo and others.
Reuben Wilcock of Blackfinch said “Mike Billingsley and his team are now well placed to reach their goals for growth, allowing more brands than ever before to connect to consumers for near-instant market feedback.”
Source: ResearchLive ” ONEPULSE RAISES £2 MILLION INVESTMENT”