Gousto raises $150 million to bring their delicious meal boxes to your doorstep

London-based Gousto, providing consumers with a steady stream of over 60 various recipe box kits delivered fresh to their doorstep has raised $100 million of equity financing from SoftBank’s Vision Fund 2 and $50 million in new debt capital from HSBC and Barclays, reaching a total valuation of $1.7 billion.

Founded in 2011 by Timo Boldt and James Carter, the former investment bankers, in fact paying for a monthly subscription Gousto provides you with all the ingredients in the right proportions to cook delicious meals at home. The produce is organic, fresh, and seasonal. Gousto’s recipes are developed by a team of passionate chefs and tested by all their friends and families first (very picky people). You get to choose the recipes online and every week the selection is updated to make sure there are plenty of new recipes for you. The recipes are delivered right to your doorstep once a week so you decide when to cook.

As Timo Boldt co-founder and CEO of Gousto said “2022 is set to be another impressive year for Gousto, as we capitalize on the accelerated mega trends driving change in the grocery market: convenience, health, sustainability. This successful raise is further testament to the relevance and appetite for our recipe box solution,” commented founder and CEO Timo Boldt.

Gousto’s new funding will in part be used to push forward with the launch of an automated and AI-driven fulfilment centre near Birmingham. With four additional such hubs on Gousto’s radar, according to the company, this investment will provide a 40% increase in overall capacity.

Source: Eu-startups “London-based unicorn Gousto bags €132.5 million for its recipe box kit delivery service”

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