The new venture from Depop founder Simon Beckerman and UK-based community-focused food and beverage platform DELLI has brought in $7.2 million in funding. The capital raise was co-led by Europe’s VCs investment firms Balderton and HV Capital, which were also original investors of Depop.
Founded by Beckerman after spotting a shift in behaviour and trends within the world of food, DELLI aims to inspire the next generation to express themselves with food and be seen at the forefront of all these side hustles.
By supporting the small producers of this world, DELLI aims to change the broken food industry. The platform is now becoming the go-to place for those who want to tap into new food trends.
It uses the “drop” model seen in fashion to sell products (where a limited amount of a new product is released at a set time). This helps build excitement around each product, but also importantly to DELLI’s mission – combating obstacles that small producers face such as managing food waste, cash and ingredient flow.
Simon Beckerman, founder and CEO of DELLI said: “$7.2 million raise will further ignite growth and help us expand offering to makers and consumers alike. DELLI’s success over the year, from the 200 makers already signed up to the app to units sold, highlights that there is space in the market for DELLI and a consumer desire for its service.”
Daniel Waterhouse, partner at Balderton Capital added: “DELLI democratises food production and brings diversity of choice of local produce to consumers. We are looking forward to the journey ahead.”