Bidstack raises $11 million more to enable in-game advertising and video gaming monetisation

Bidstack’s latest funding achievement of $11 million puts the in-game advertising and video game monetisation platform at the top of the funding charts in its field. A total of $42 million raised to date.

Of those involved in the latest funding round, cyber security firm Irdeto sunk $6 million into the company – Irdeto is owner of Denuvo, anti-cheat software focused on gaming. 

This strategic investment by Irdeto gives kudos to Bidstack’s latest offerings – creating extensive synergies with Bidstack’s ever-growing developer and publisher network, and breadth of ad formats which now includes rewarded video in addition to in-game and in-menu.

“I am pleased to share that we have secured our first strategic investment, from Irdeto B.V. Irdeto, part of the Multichoice Group, is established as one of the world’s leading cybersecurity businesses, with their gaming division Denuvo being trusted as a leading anti-cheat middleware across the world’s most celebrated gaming platforms and franchises. Irdeto’s positioning across the gaming and entertainment space will lead to many opportunities for our two companies to collaborate going forward, as strategic partners,” said James Draper, founder and CEO at Bidstack. 

Founded in 2002 Bidstack will use the $11 million raised, to support its expansion in the US – the company continues to sale its 80 person operation after last year’s hire of CRO Jude O’Connor who brought his experience from mobile gaming monetisation platform AdColony.

The London-based, publicly-listed platform counts UbisoftCodemastersTake Two and Miniclip amongst its partners and has successfully run award-winning in game campaigns from track side banners to billboards with brands Marriott Bonvoy, Paco Rabanne and gamers favourite snack, Doritos.